Sep 17, 2011

MADE IN LOS ANGELES...The San Fernando Valley Mercantile Co. CAP MANUFACTURING PREVIEW




A behind the scenes glimpse at the manufacturing process for the new BEAR BRAND ENGINEER & WORKMAN CAPS available soon via The San Fernando Valley Mercantile Co.
Selvedge denim and The San Fernando Valley Mercantile Co. label
Selvedge edge hickory stripe denim used on the new BEAR BRAND ENGINEER & WORKMAN CAPS hickory stripe & indigo dyed selvedge denim combination cap.
 
Guides...we don't need no stinking guides. 
Video clip showing the freehand stitching method used to construct the new washable visor that has replaced the vintage style cardboard insert visor used on the first run of BEAR BRAND ENGINEER & WORKMAN CAPS. The new and improved visor will withstand the rigors of both wear & tear and washing and can be rolled up and placed inside your back pocket or bag if needed.
New style caps include natural duck canvas with indigo cotton thread along with a long awaited restock of the popular brown duck canvas cap. The brown duck caps are available in a buckle back version with indigo cotton thread and both buckle back and limited edition lace back versions with natural cotton thread.
The new cap incorporates a crown and visor shape based on 1940's era Carhartt work caps.

2 comments:

  1. Hi. These hats are outstanding. I'm in the SFV, where can I buy a couple?

    Thanks
    Brian

    ReplyDelete