|1930 GIBRALTAR TRIPLE STITCHED vintage workwear ad|
|N.O.S. 1930s era GIBRALTAR BRAND work coat with angular watch pocket & pencil slot|
|Remnants of the original GIBRALTAR BRAND TRIPLE STITCHED paper flasher|
|GIBRALTAR BRAND work coat photos courtesy of The Kentucky Junker|
Brand history: In the 1870s, three brothers, Edward, George and Charles Butler, started a business venture that would eventually become one of the greatest business success stories in American history. Together, the three brothers came up with the idea to sell wholesale merchandise to retail stores through the mail and use catalogs as their selling tool. Butler Brothers a division of American Wholesale Corporation, opened their first warehouse in Boston in 1877. In 1879, the brothers moved their business to Chicago. The business expanded to New York (1880), St. Louis (1898), Minneapolis (1907), Dallas (1911), Baltimore (1930), and San Francisco (1932). Gibraltar Brand overalls and coats was one of their trademarked brands.