Apr 12, 2012

CARTER'S Watch the Wear: The Vintage Garments Part 1

Deadstock CARTER'S Watch the Wear Union Made button front dungarees. Manufactured by H.W. Carter & Sons, likely dating to the 1950s, possibly as early as late 1940s. This garment includes the following details.
• Indigo dyed selvedge denim with heavy grain
• Double needle top stitching in two shades of green 
• Chain stitched main seams and waistband
• Green bar-tacking at points of strain
• Button front fly with Scovill nickle plated embossed snap closure
• Diamond crotch gusset
• CARTERS Watch the Wear machine loomed rayon label
• Union Made in the USA

Close up of CARTER'S Watch the Wear machine loomed rayon label
Interior view of chain stitched main seams and waistband and bar-tacked belt loop details
 Scovill nickle plated embossed front snap closure. Later snaps would be brass gilt plated
Button fly with donut hole type buttons
Diamond crotch gusset often seen in vintage work pants (rarely seen in dungarees)
Close up of the heavy grain indigo dyed selvedge denim. Double needle top stitching in two shades of green thread
Interior close up of chain stitched main seams with green and yellow thread
A.F. of L. United Garment Workers of America DUCK GOODS union label
Inspection tag found inside the lined back pocket states "Guaranteed to be of extra high quality, a new one free if not completely satisfied"
Exposed selvedge edge on inside leg seam

Vintage 1950s-60s CARTERS Watch the Wear indigo dyed selvedge denim apron with embossed Scovill gilt buttons and dual prong type single loop buckle strap fasteners.
Apron includes the following details.
• Indigo dyed selvedge denim with heavy grain
• Primitive crude construction with single needle stitching and lots of character 
• Bar-tacking at points of strain
• Attached selvedge edge denim straps with Scovill gilt plated embossed shank buttons and single loop prong type fasteners
• CARTER'S Watch the Wear printed rayon label
• Union Made in the USA
1950s-60s era CARTER'S Watch the Wear work apron
Printed rayon label
Backside shows narrow loom denim with exposed selvedge edging. Also seen is crudely sewn upper extension piece that has been added to the not so horizontal edge of the single piece main body of the apron
Scovill embossed gilt fastener and single loop prong type buckle
More selvedge and close up of unique single loop buckle fastener
A.F of L. United Garment Workers of America DUCK GOODS union label
We have been a big fans of CARTER's Watch the Wear vintage for some time now having worn, collected and sold more than a few garments over the past few years. Above is part 1 of a multi part installment featuring vintage NOS and used CARTER'S Watch the Wear garments from the vintage workwear archive. We were pleased to see the reintroduction of the proud H. W. CARTER name to the world of vintage inspired workwear, especially when considering the talented folks behind the effort. From what I've seen, the new H.W. Carter & Sons collection of aprons, chore coats, dungarees and especially the more affordable staple of the working man, the bandanna all look real nice.
For those having not already done so, check out some of the new gear and get the lowdown via A CONTINUOUS LEAN and RivetHEAD.

The 1996 court case between H.W. CARTER & SONS, INC., and AMERICAN MARKETING ENTERPRISES, INC., Plaintiffs, against THE WILLIAM CARTER CO., Defendant provides a basic history of both brands and an explanation of the H.W. Carter & Sons CARTER'S Watch the Wear line of work clothing "coexisting" with Wm. Carter's line of children's clothes since the 1860's.


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